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A week ago, Broncos CEO Greg Penner didn’t think that would happen.
Not on this timeline, at least.
He, the rest of the Walton-Penner Family Ownership Group and general manager George Paton knew a decision had to be made regarding the future of coach Nathaniel Hackett, but planned to take the call at the end of the season.
Then came Sunday, Christmas Day in Los Angeles, a 51-14 loss to the Rams. Clashes on the sidelines. A national TV debacle.
The decision to fire Hackett wasn’t made solely because of Sunday’s meltdown – “it was about the whole job and for a number of reasons it just wasn’t the right one. solution,” Penner said on Tuesday – but the 37-point loss sealed the rookie coach’s fate with two games to go.
“We didn’t come into this week thinking it was the time for us to make a change, but after seeing the effort we put in on Sunday, some of the things that were happening off the pitch, we just felt like it was time to make a decision,” Penner explained at a press conference Tuesday, where he also called the performance “an embarrassment to our organization.”
If Sunday’s loss ended Hackett’s short tenure in Denver, then Tuesday seemed in many ways like the real beginning, at least publicly, of Penner’s role at the top of the football operation.
Penner will lead the search for coaches. The next coach will report to him rather than Paton. Penner leads a top-down evaluation of the Broncos football team.
“This is a critical offseason for us in all of our football operations,” Penner said. “It’s about the coaches, the staff and the support staff. We have to do it right.
At the press conference, Penner redoubled his commitment to Paton as part of the fix, though the GM made it clear he knows he bears the brunt of the blame for the Broncos’ 4-11 season. .
“As I told the players yesterday, I take full responsibility for where we are as a football team,” Paton said. “I brought in the head coach, I brought in most of the players. These are my decisions and there’s no one else to blame but me. I just want to be clear, it’s not s It’s not just about coaching. It’s not just about Nathaniel. It’s about the whole football operation. It’s about the staff, the players, the staff, everyone involved in our football team. soccer.
“It must be better in all areas. I have to be better at all levels. »
What then gave Penner confidence to move forward with Paton, who led Hackett’s research?
“George and I had the chance to get to know each other,” he said. “We have spoken every day since we bought the team a few months ago. He acknowledged from the start that there are a few decisions that didn’t work out the way he planned, but I understand his thought process.
“He understands the work that needs to be done this offseason and I’m going to rely on him a lot as we go through and make these changes.”
Make no mistake, though, it’s Penner’s call and it marks the start of the new ownership group putting their stamp on the football side of their $4.65 billion franchise, just as they already have. started doing it on the business side.
When asked what he likes about CEOs – and, as such, head football coaches – Penner replied that “it starts with really strong leadership.”
“That will be the most critical factor here in a head coach,” he said. “Obviously the Xs and Os are important, but we need a strong leader for this organization who is focused on winning. It starts with culture, it instills a sense of responsibility, discipline and we need an attacking identity. Initially, it should be about culture and leadership and these characteristics are what we will focus on the most.
Both men said the search process was still ongoing 24 hours after Hackett was fired, but other owners, including former Secretary of State Condoleezza Rice, will be part of the search committee.
“(Rice) has a lot of experience in football research,” Penner said. “She was just part of the Stanford head coaching search, so we’ll have a group of owners who understand what our expectations are and we’ll look for that in a new head coach.”
The Broncos won’t be limited exclusively to applicants with previous head coaching experience, Paton said, and the franchise hopes to interview freshman Broncos defensive coordinator Ejiro Evero for the job.
Penner doesn’t just start the search, either. He promised a top-down evaluation of the organization.
“The new head coach will definitely be involved in that, but I tend to get impatient and it’s happening,” Penner said. “We will assess everything. George mentioned the (high number of) injuries – it’s been a real challenge. Carrie (Walton-Penner) and I started conversations with people in the NFL a month ago. We’ve met (NFL Chief Medical Officer Dr. Allen Sills) and others who were just looking at our program, so we’re not waiting for a head coach to start looking at the changes needed here.
“But the head coach, when we find that person, they will be deeply involved in how we move forward.”
The new ownership group did not expect to find themselves in this position so soon. On Oct. 29 in London, Penner told reporters he had high hopes for the second half of the season and appreciated the complex nature of learning how to run an NFL franchise on the fly.
“If everything was easy, it wouldn’t be so interesting,” he said then. “I like to learn as we shake things up and it feels quite natural here.”
Two long months later, a busier off-season than we imagined is looming.
“This season has been tougher than expected,” Penner said. “This is not the season we hoped for, expected or our fans deserved. I strongly believe that if you start with the right culture, the right people and have the resources and the expectations, we can once again build a winning football team. And I don’t think it takes many years.
“Our aim should be to turn things around so that we are ready for the coming season with the right places in place.”
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Broncos CEO Greg Penner says search for coaches part of top-down evaluation
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