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KYLIE Jenner is officially set to relaunch her failed Kylie Swim line as she has filed five new trademarks for the brand.
The U.S. Sun can exclusively reveal Kylie, 25, has revived her Kylie Swim trademarks after they were “dismissed” on July 11, 2022.
Kylie was originally scheduled to reactivate her trademarks on July 25; however, the applications didn’t process until October 24.
Her five trademarks for Kylie Swim promise new swimsuits, coverups, beach towels, bags, sunglasses, and even swim goggles and floaties.
However, Kylie Swim may potentially be rebranding, as her trademarks are now submitted under the shortened name “KSWM.”
Although the brand is still listed as “Kylie Swim” on the star’s Instagram bio.
ON THE DOWN-LOW
Kylie Swim’s website has still been active during her downtime on her project, although most of the styles are sold out.
Some of the brightly colored styles are still available for purchase with the pieces ranging from $40 – $60.
The brand’s latest Instagram post promoting the swimsuits was back on June 1.
When Kylie was first launching her swimwear line back in September 2021, she had just announced she was pregnant with her second child.
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Now, after his birth in February 2022, fans still do not know the baby boy’s name.
Kylie has been giving her full attention to her newborn child and Kylie Cosmetics as Kylie Swim has slipped through the cracks.
BATHING SUIT BACKLASH
However, Kylie backed off of making swimsuits after fans ripped the star for the line’s poor quality.
Many disappointed customers turned to TikTok to vent their reviews and frustrations.
One user showed threads were loose on the swimsuit due to unfinished stitching on a brand-new product.
Another video demonstrated how sheer and see-through the fabric on their swimsuit order.
Fans bashed Kylie and her swim line as embarrassing and an angry fan voiced: “I cannot believe she is selling that to people.”
Kylie officially set to relaunch failed Kylie Swim after complaints from fans
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