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New Twitter tick on hold
Musk announced, however, that buying the coveted check tick would only be possible again if account forgery could be prevented “with a high degree of probability”. Additionally, Twitter profiles of organizations and individuals are likely to be marked in different colors in the future, Musk wrote on Twitter late on Tuesday. He did not elaborate.
Musk bought Twitter for around $44 billion in late October. The function that was later created on November 9th for purchasing ticks by subscription was quickly suspended again after the frequent appearance of fake accounts of celebrities and brands. Musk then announced that he would reintroduce them by the end of last week – which did not happen. Then he informed that the subscription was not supposed to be available again until November 29th.
For years, ticks have been awarded to politicians and other celebrities, as well as companies and organizations after being vetted by Twitter. Under the new model, everyone who pays $8 a month should get the tick. There is no identity verification. As the ticks are exactly the same, it is only clear after clicking on the symbol whether you are dealing with a really verified account or a new bought tick.
Some users have created credible fake accounts with the ticks they’ve purchased – for example, for basketball star LeBron James, gaming company Nintendo, and former US President Donald Trump. Pharmaceutical company Eli Lilly was forced to apologize to Twitter users who were led to believe by a fake account that insulin would be given away for free in the future. A supposedly verified fake account of fruit merchant Chiquita announced that he had overthrown the Brazilian government. After a few days, Twitter finally turned the feature off again.
Since Musk’s takeover, Twitter has struggled with, among other things, the reluctance of big advertising customers. Advertising revenue has recently accounted for around 90% of the company’s revenues.
Musk Doesn’t Seem To Be Planning Any More Twitter Job Cuts – S Chronicles
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